Welcome To The High Road Group

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Hello, and thank you for your interest in The High Road Group! We are a fully integrated media production company specializing in the production and distribution of outdoor TV and digital content.

We pride ourselves on producing quality content that engages and influences viewers, generating brand awareness and sales for our partners.

With a full-time production crew, in-house editors and marketing team we are able to produce and distribute high quality content throughout our multiple outdoor media channels.

The Show

The High Road with Keith Warren

is an award-winning hunting show focused on delivering messages of conservation and “the joy of the hunt” to engaged viewers world wide. The show’s “niche” is quite simple, it has no niche. Our hosts, Keith Warren and Matti Tackett can be seen hunting everything from Whitetail in Texas with handguns to Cape Buffalo in Africa with airguns and everything in-between! This broad spectrum of destinations and methods allows us to gather captivating content, appealing to outdoorsmen from beginners to experts.

Leadership / Influencers

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Keith Warren

The High Road Group is led by veteran outdoor media producer, Keith Warren who has been a trusted name in the outdoor industry for over 30 years. Keith has produced and hosted over 1,200 episodes of multiple award-winning outdoor TV shows on multiple channels and networks. Keith is currently the host of The High Road with Keith Warren, an award-winning TV show that is on its 12th season. Keith is a conservation advocate, role model and influencer for the outdoor industry, providing influential guidance to new and veteran hunters.

Matti Tackett

At Keith’s side and taking the reigns is Keith’s daughter and co-host of The High Road with Keith Warren, Matti Tackett. Growing up in the outdoor TV industry, Matti has immersed herself in every level of production. Matti continues to grow as a trusted influencer and personality and allows for The High Road Group to reach younger segments of the outdoor market, especially female hunters. Matti is passionate and knowledgeable about the outdoors, and shares her fathers work ethic and love for the “joy of the hunt”.

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Official Neilson Ratings

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The High Road with Keith Warren also airs on the folling digital platforms:

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YouTube Analytics

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Social Media Following

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Content Creation and Promotion

The High Road Group is much more than “just a TV show”. We specialize in producing a variety of assets created specifically to meet our partner’s content and promotional needs. As you explore these assets please keep in mind, just because you don’t see it - doesn’t mean we can’t produce it!

Product Reviews

Product reviews give the viewer a detailed review on all features and benefits of a product and help move them down the path to purchase.

Digital Images

We produce high quality digital images featuring our partner’s products in use. The variety of our hunting destinations and game allows us to gather images that no other production team could hope to get.

Promo Videos

Promo videos are a great way to show our partner’s products in action and visually engage viewers and followers! They are typically under a minute long to allow for posting on Instagram and other social media platforms.

Shorts

Shorts are strategically created videos produced for sponsors to promote aspects of their business, their mission or specific promotional campaigns.

Social Media Promotions

The High Road Group has a vast social media presence with very high engagement rates. Social media promotions are a great way to engage the viewer and increase brand awareness and followers for our partners. Social media promotions consist of monthly posts, giveaways and Facebook lives.

 
 
 

Customized Deliverables Portfolios

One of the most unique aspects of The High Road Group is providing each sponsor with a customized deliverables portfolio. Your portfolio will keep you up to date on exactly what assets you are receiving.

 

  • Allows for partners to be continuously updated on created content and promotion

  • Assures partner of their ROI and increases accountability of asset delivery

  • Partners can pull content from portfolio as needed for their own promotional efforts

  • Assets broken down by type of content for easier viewing and access

  • Allows for benchmarking and improvement on future content creation

Current Partners

The High Road Group is fortunate to have an extensive list of satisfied partners. Many of the partners below have been a part of The High Road Group for over 10-15 years. We have achieved these long and trusting relationships by striving to see things as if we owned each one of these companies and always acting in their best interest. We invite you to check our references!

The High Road Group would like to sincerely thank you for your consideration!

For some, outdoor content creation is a hobby, and this often leads to empty promises for partners. While we are very passionate about the outdoors, this is no hobby – it is a business and a lifestyle. Every member of our office prides themselves on hard work, accountability and never quitting until the job is complete, and our partners made happy. This company wide attitude comes from strong leadership gathered from over 30 years in the industry, and it has allowed us to keep partners happy and on board for over 15 years. As Keith always says, “if you find someone out there working harder than us, I want to meet them” and this statement holds true as we push ourselves every day to move the needle for ourselves and our partners. Again, we appreciate your consideration and hope to welcome you to The High Road Group one day soon! One thing we guarantee is that if you give us a chance to earn you business and show you what we can do, you won’t ever want to leave!

Sincerely,

 
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